“In this world nothing can be said to be certain, except death and taxes (and packaging).”

We have all lived our lives interacting with food packaging daily. These interactions have regularly been seamless and intuitive. Now that you’re starting up or growing your own food business, you may be beginning to see how clever many packaging decisions have been. But packaging is one of the topics search engines cannot create experts in overnight (great for us!), as technical information is limited and material choices vast. That’s where we come in, to simplify a complex industry so the startup packaging choices you make are informed, and right for you. So simple in fact, we have the below sample packages (pun intended) to choose from if you’re not sure where to start. Each will be made bespoke to your needs:

1) Packaging Healthcheck

Many packaging users simply want to know they are buying the right product at the right price from the right place. Our packaging healthcheck:

  • Analyses your packaging materials to ensure they are optimised for your product
  • Fully audits your packaging in terms of quantities, weights, storage space and supply chain
  • Identifies cost saving areas which won’t disrupt supply chain, be it ink coverage or changing material gauge
  • Informs of market trends and myths to ensure client is fully aware of the packaging marketplace
  • (Optional Extra) Site visit to explore and advise on new processes for more effective warehousing and packaging storage

 

No waiting lists here

2) Getting Started [Concept to Launch]

  • 20 minute free consultation (no obligation, book today!) to understand your business and identify the startup packaging needs for your product. This includes your ideals, non-negotiables and brand aspirations.
  • A shortlist of suitable pack formats is presented, with the pros and cons of each outlined.
  • A timeline of how your packaging will evolve based on your aspirations and projected growth, to ensure viable scalability is assured whilst keeping on brand.
  • (Optional) Design artwork for packaging.
  • (Optional) Create 3D imagery of all considered pack formats and put in front of up to 30,000 UK shoppers to help determine demographic, pack size, price point and format of choice.
  • (Optional) Create physical mockup packs to present to buyers and send as sales samples.
  • Devise concrete packaging strategy based on the pack format you choose to begin with, and consider its evolution via costs, packing efficiency and more.
  • (Optional) Purchase full production via ourselves or an approved partner.

 

Ready to get the party started?

3) Sustainability [Going Green]

  • 20 minute free consultation (no obligation, book today!) to understand your business and identify the green packaging needs for your product. This includes your ideals, non-negotiables and brand aspirations.
  • This package assumes you have existing packaging.
  • We look at where your packaging is now from an environmental perspective, looking at its pros and cons.
  • We look to the most sustainable pack relevant to your brand on the market, assessing its pros and cons, and costs.
  • We devise a transition strategy, a step by step approach to reaching the endgame, affordably and without disrupting supply chain, supply to customers and integrity of your packed product.
  • Throughout the process we examine energy usage per pack, carbon emissions, lifecycle analysis, as well as discussing ‘greenwashing’.

 

Make me green

4) Be The Icon

  • 20 minute free consultation (no obligation, book today!) to understand your business and identify the areas in your current marketing where the packaging can be involved as a key part of your campaign strategy.
  • We discuss the virtues of your packaging and how any can be applied to your brand’s message.
  • We discuss amending your packaging through very recent innovations (shapes, nanotechnology, RFiD) to affordably increase consumer engagement.
  • Be the icon – your packaging may have been purchased ‘off the shelf’ but how can we make it unique and iconic?
  • Utilisation of packaging in ways other than protecting the product, thus keeping your brand visible beyond purchase.

 

Become iconic today

5) Bespoke Projects and Retained Services

We are very willing and able to undertake any packaging related projects you require, so please contact us and let us devise a scope of work.

Examples of recent bespoke projects:

  • Being a brand’s packaging department, 1 day a month plus reporting
  • Report on specific packaging printing technology for the retail food and beverage industry
  • Moving and reinstalling a manufacturing site from Russia to the EU, whilst brokering a deal for new equipment to supplement the current assets being moved
  • Reporting on contract packing options for a nut friendly requirement, and collecting information on appropriate material specifications particular to each site, and auditing to ensure capacity and pricing were appropriate for the brand
  • Representing a brand in purchasing technical packaging for a new product. Undertaking trials and analyses to ensure packaging was risk-free.

With such a diverse skillset, we are confident of having the packaging expertise you require. Contact us today.